The Forty Agency
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Sales & CSP Leaders' Meeting

Daimler Truck UK

Stadium venue · 250+ delegates · Actros L on tour

Bring Daimler Truck UK's UK Sales and CSP leadership together to land the new product story — Simpler, Faster, Stronger — and send every dealer home aligned and energised.

Daimler Truck UK — Sales & CSP Leaders' Meeting
Mercedes-Benz Actros L Procabin on tour at the venue
Daimler Truck UK main stage with Simpler, Faster, Stronger campaign
Full-house audience of dealer and CSP leaders
Branded event registration desk on arrival

How we delivered

Venue sourcing at a landmark stadium, branded arrivals and registration, a triple-screen main stage, the new Actros L Procabin on display, plus the full delegate journey from invite to follow-up.

What we did

  • Iconic stadium venue secured and dressed end-to-end in Daimler Truck UK branding
  • Branded arrivals, name-board registration and hospitality flow
  • Triple-screen main stage built around the Simpler, Faster, Stronger narrative
  • Sourced and managed the networking dinner and coordinated all nearby accommodation to create a seamless delegate experience.

Next case study

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